Resumé

Resumé

Where did I go to School?

The University of Tennessee, Knoxville (Tombras School of Advertising and Public Relations)

  • Master of Science in Communication & Information

  • Concentration: Advertising

  • Research & Teaching Assistant for the Tombras School of Advertising and Public Relations (2023-2025)

  • Dean’s Graduate Student Advisory Council (2024-2025)

The University of Tennessee, Knoxville (College of Communications & Information)

  • Bachelor of Science in Communication & Information

  • Minor: Advertising & Public Relations

  • President of Lambda Pi Eta, National Communications Studies Honors Society (2022-2023)

  • Member of Alpha Chi Omega (2019-2023)

Where have I worked?

SayPastel Media Management / Founder and Social Media Manager

  • August 2023 - Current

  • Building strong client relationships through a hands-on, personalized approach that makes social media feel less overwhelming and more intentional

  • Managing content calendars to keep content consistent without feeling repetitive or aboriginal

  • Fine-tuning strategies monthly using analytics to ensure every post has impact and a purpose

  • Personally creating all content from scratch, including leading creative direction, hosting branded photoshoots with an in-house videographer, editing all content in the Adobe Suite, and designing full branding kits.

AEO Inc- Aerie / Brand Ambassador and In-Store Influencer

  • June 2022 - August 2023

  • Engaged with guests to create a welcoming shopping experience, ensuring they left with both great pieces and a great mood

  • Managed and created content for the store’s social media, growing a local and loyal client base

  • Led a small team in producing consistent, on-brand content that highlighted new arrivals and in-store events

  • Fostered in-person connections with customers which created a small community of “regulars” who would ask for me by name

What are my skills? (aka what am I good at?!)

  • Social media strategy and development

  • Social media content creation

  • Social media analytics

  • Paid social advertising

  • Creative direction

  • Photography (Branding, UGC, Personal, Editorial)

  • Film Photography (the darkroom is my happy place)

  • Branding Strategy

  • Visual Identity Design

  • Community Engagement

  • Client Relationships

  • Client Management

  • Adobe Lightroom Classic

  • Adobe Express

  • Scrolling for 4 hours and calling it “trend researching”

  • Talking aka yapping

Do I have any client references?

  • Yes! Just ask!